Ben Lebovitz
bud.jpg

Buds for Buds

Buds for Buds is a mobile experience that lets friends share beers from anywhere across the country or the globe - through Facebook, text, or email. Helping friends connect online in a meaningful way, and bring an American icon into the digital age.

 
 

An American Icon
Budweiser has been an American icon for almost 150 years. But for younger drinkers, that's the problem: it feels dated and no longer relevant.

An age-old Tradition
These days, we spend more time online with friends than we do in person. But buying a beer for a bud remains as relevant today as it was in 1876.

+23MM MEDIA IMPRESSIONS
3x IN-BAR SALES LIFT
100% REDEMPTION AT PARTICIPATING BARS
7x INDUSTRY AVG. PURCHASE CONVERSION RATE
Cannes Lions – Shortlisted

Role: Art Director / Visionary
Client: Anheuser-Busch
Agency: AKQA