Noon is a new connected home brand with a range of products that enhance being in the home. By not forcing users to be on their phone to create their ideal lighting scene, these products empower home owners to focus on what matters most, people. A naturally intuitive display ensures that everyone can enjoy their product and an identity was needed that both spoke to being sophisticated and human.
Noon is naturally a palindrome. Through this phase of exploration. I discovered that if styled the same way. This logotype also became an ambigram. Creating limitless potential for packaging and branding executions that will help Noon stand out amongst their competitors.