Levi's Interactive Light Box
Help customers find the right pair of Levi's in a self guided tour of the product behind the screen.
Help customers learn the features of 3 new products through an in-store interactive display. Levi's 501CT, The Macy's edition commuter 511 and the Women's Denim Collection.
An interactive light box that features the product behind the screen. Literally taking the customer on a self guided journey to understanding which fit, wash and customization matches to their style. With this technology transparency is added with any white. So we used big washes of fill and knocked out type to highlight specific components of the product and help separate the product from the content in an engaging journey that helps match the customer to the perfect pair for them.
Role: Art Director / Conceptual Vision and Design
Source – https://vimeo.com/158426645