Moments Of Flight Experience
Source – https://vimeo.com/123709134
STEP INTO MJ’S SHOES AND STEP BACK IN TIME.
Re‑establish a meaningful connection between the brand and its performance roots.
For the brand’s 30th anniversary, we created a fully immersive virtual time machine for those born after the Michael Jordan era. Fans stepped into the latest performance shoes as they stepped back in time to take MJ’s iconic ’82 and ’98 game‑winning shots or create a highlight of their own.
To celebrate its 30th anniversary at NBA All‑Star Weekend, we set out to bring the brand back to its performance roots. Kids of all ages were given the opportunity to step into the latest performance shoes and step back in time to recreate MJ’s most iconic shots.
CUSTOMIZED COURTS AND CROWDS
The immersive half court was built from 10 million LEDs that beamed era‑specific courts and signage, 8000 responsive fans, and quotes from the legend himself.
STEP INTO THE MOMENT
Defenders, teammates, and a live announcer joined visitors on the court to recreate the atmosphere of some of the biggest moments in sports history.
A PERSONALIZED, SHAREABLE FILM IN MINUTES
Five on‑court cameras and a team of on‑site editors cut together a shareable highlight film for every person who went through the experience, which was delivered moments after their shot.
1500+ SHARABLE VIDEOS
34 MILLION EARNED MEDIA IMPRESSIONS
“THE WORLD’S COOLEST
— WIRED MAGAZINE
Role: Art Director / Conceptual Vision