Share a beer with a friend, no matter where they are.
An American Icon
Budweiser has been an American icon for almost 150 years. But for younger drinkers, that's the problem: it feels dated and no longer relevant.
An age-old Tradition
These days, we spend more time online with friends than we do in person. But buying a beer for a bud remains as relevant today as it was in 1876.
A new way to connect
Buds for Buds is a mobile experience that lets friends share beers from anywhere across the country or the globe - through Facebook, text, or email. Helping friends connect online in a meaningful way, and bring an American icon into the digital age.
+23MM MEDIA IMPRESSIONS
3x IN-BAR SALES LIFT
100% REDEMPTION AT PARTICIPATING BARS
7x INDUSTRY AVG. PURCHASE CONVERSION RATE
Role: Art Director / Visionary
FASTCO: NOW YOU CAN BUY YOUR BUDDY A BEER ON FACEBOOK
MEDIA BISTRO: AKQA, Budweiser Let You Send Buds Beer Over Facebook
BUSINESS WEEK: Budweiser Wants You to Buy a Facebook Friend a Real Beer
USA TODAY: Anheuser-Busch and Facebook Tests Online Beer Gifts
INVESTOR WEEK: Buds for Buds: Anheuser-Busch to Test Beer E-Gifts on FB
THE DRUM: Facebookers Can Now Gift Birthday Budweisers or Bud Light…